Revenue Mix by Family
Home Appliances and Power Tools drive over half of revenue, but Outdoor Equipment and Smart Electronics carry the richest margins - the mix the plan is steering toward.
Largest family
Home Appliances
~34% of revenue
Richest margin
Smart Electronics
37.2% gross
Fastest growing
Outdoor Equipment
+6.8%+6.8% / yr
Revenue by family
Trailing 12 months · $M
AI narrative
Why this matters
Volume concentrates in Home Appliances and Power Tools, but margin concentrates in Outdoor Equipment (31.8%) and Smart Electronics (37.2%). The financial plan deliberately shifts mix toward Outdoor Equipment - it lifts blended margin structurally while demand is trending up.